In this Audio Learning, Jennifer McFarland explains how your relationships with data, customers, competition, value, and innovation change in the digital space. She'll tell you which four questions you must ask before getting started. You'll also learn about two books that inspired her: 'Marketing Rebellion' of Mark Schaefer and 'The Digital Transformation Playbook' of David Rogers.
About the Author
Jennifer McFarland, MPA, is a consultant, writer & podcaster. With 20 years of design and tech experience, she helps businesses focus on growth with technology her lens. Her company, Foster Growth, and her podcast, the Third Paddle, have helped thousands of business owners realize their goals quicker while saving time and money.
