Categories Pricing Corporate

Expert Talk: Building a Better Business Case

Dr. Sue Greener
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25m 53s
Language:  English
This Expert Talk looks at the construction of effective business cases, their purpose, how they look and how to write them.

This Expert Talk on Building a Better Business Case reviews the purposes of developing business cases; it takes the listener through the main stages of stakeholder analysis, need identification and analysis, researching and evaluating options and producing a clear, brief and meaningful proposal.