Jen McFarland is a passionate and compassionate champion of entrepreneurs, founders, and business owners. She has more than 25 years of experience in leadership, digital marketing, and strategic project planning across corporate, nonprofit, and government environments.
Jen describes how business leaders can adjust their tech mindset, resulting in cost savings and increased tech ownership. You’ll also learn how your tech mindset is like buying a burrito at 7-11. Once you and your organization begin to analyze and evaluate — understand — how technology supports your business, plan, budget, prioritize and implement new strategies to enable growth. Too often, CFOs, tech strategists, service providers, and IT departments are the last to learn about a new initiative. Involve your tech people early in the process to get the best results.