If you have a business, don't be scared of digital marketing. Digital marketing is your best chance to stand out from the crowd and get higher quality leads than ever before. The problem is, there's so much misinformation out there that it can be overwhelming to get started. Learn what digital marketing is, the key areas to focus on first, and how to discern the differences between what you're being told and sold so you can make the best decisions for your business.
About the Author
Jen McFarland is a compassionate champion of entrepreneurs, founders, and business owners. She has more than 25 years of experience in leadership, digital marketing, and tech project planning across corporate, nonprofit, and government arenas.
As CEO of Women Conquer Business, she consults with businesses on configuring marketing software and processes to suit their unique growth needs.