Categories Pricing Corporate

Customer Service Imperatives

Marketing, Sales and Customer Service: Inseparable Siblings

25m 7s
Language:  English
Steven J. Manning and Nathaniel Schooler make the emphatic case for customer service as a critical component in successful marketing and all sales transactions. Information packed and engaging.

Any exchange of goods and services, of any kind, for compensation in any form or manner, is incomplete without thoughtful, robust and customer-focused support after the sale. Smart marketers make an emphatic case for their customer service after “the sale” a major part of their marketing pitch. No buyer of anything wants to be orphaned by the seller after the sale. Good marketers make allowances for after-sales customer service to even the most challenging of products, such as short-term consumables and those whose benefits manifest well into the future. Good customer service equals profits.

Steven J. Manning