Consumer Behaviors Affecting Business' Marketing

What Truly Matters: Consumers, Digital Marketing & Business

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20m 26s
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Understanding the consumer is key to moving your business forward. In this episode, I'll share some of the latest trends in consumer behavior and how they're shaping digital marketing decisions.
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Jen McFarland is a passionate and compassionate champion of entrepreneurs, founders, and business owners. She has more than 25 years of experience in leadership, digital marketing, and strategic project planning across corporate, nonprofit, and government environments.

During he

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COVID-19 and the continued rise of online shopping have not only changed the way we shop but it's also created a new set of challenges for businesses and digital marketers. Understanding the consumer is key to moving your business forward. Learn the key consumer behaviors before and during the COVID-19 pandemic that laid the groundwork for what we see as everlasting trends in e-commerce and social media, so you'll know where your customers are and what they're doing so you can be there all the time, every time.

About the Author

Jen McFarland is a compassionate champion of entrepreneurs, founders, and business owners. She has more than 25 years of experience in leadership, digital marketing, and tech project planning across corporate, nonprofit, and government arenas.

As CEO of Women Conquer Business, she consults with businesses on configuring marketing software and processes to suit their unique growth needs.