Many businesses are using social media these days to enhance or support their business functions, however most ignore business blogs in favour of the more popular networking sites like Facebook & Twitter. A business blog is a very powerful and versatile tool that, along with its own numerous benefits, can also be used to effectively harness the power and reach of other social media. This book discusses why businesses need a blog and then goes on to explain how to go about creating, maintaining and promoting it.
The history of computers and related technologies played a vital role in the emergence of e-businesses that brought new dimensions to the traditional “brick and mortar” way of doing business in the early 1990’s. It follows a very logical sequence, of course, that is not difficult to comprehend considering the speed with which the computers could be used to add, sort, analyse and process all sorts of information and data with just a few keystrokes. It was a boon for any business, big or small.
In the late 1990’s, the Internet transformed the business world drastically replacing dusty old ledgers with modern computer networks that connected millions of businesses worldwide and helped in the transaction of billions of dollars across fibre optic cables.