Beatrice Savage (26) is studying a Master's programme in International Business Communication at Copenhagen Business School. She is interested in the intersection between communication, HR, management and marketing. Beatrice is currently writing her master thesis, and is investigating the links betwee
Morten Suhr Hansen is an experienced subscription expert and has held executive positions in subscription businesses in more than 20 years. In 2011 Morten Suhr Hansen founded Subscrybe - a consultancy company that works exclusively for subscription businesses within areas like subscription innovation,
Amazon is the world’s leading e-commerce business and Amazon Prime is considered a significant part of Amazon’s great success whose primary purpose is to create loyalty between Amazon and its customers.
Amazon Prime: The world’s leading subscription business is a book about how Amazon with Jeff Bezos as a charismatic, inspiring and risk taking leader has managed to create one of the most successful and inspirational subscription business by changing not only how we purchase, but also why and when we purchase.
How can you build your own subscription business or improve the one that you already have? This book takes you on a journey through the corners of Amazon Prime and gives the answers to what others can learn from Amazon.