Amazon Prime

The world’s leading subscription business

( 0 )
27 pages
This book is about how Amazon has managed to create one of the most successful and inspirational subscription business by changing how we purchase.
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Об авторе

Beatrice Savage (26) is studying a Master's programme in International Business Communication at Copenhagen Business School. She is interested in the intersection between communication, HR, management and marketing. Beatrice is currently writing her master thesis, and is investigating the links betwee

Morten Suhr Hansen is an experienced subscription expert and has held executive positions in subscription businesses in more than 20 years. In 2011 Morten Suhr Hansen founded Subscrybe - a consultancy company that works exclusively for subscription businesses within areas like subscription innovation,


Amazon is the world’s leading e-commerce business and Amazon Prime is considered a significant part of Amazon’s great success whose primary purpose is to create loyalty between Amazon and its customers.

Amazon Prime: The world’s leading subscription business is a book about how Amazon with Jeff Bezos as a charismatic, inspiring and risk taking leader has managed to create one of the most successful and inspirational subscription business by changing not only how we purchase, but also why and when we purchase.

How can you build your own subscription business or improve the one that you already have? This book takes you on a journey through the corners of Amazon Prime and gives the answers to what others can learn from Amazon.

  1. Overview: Main points and conclusions 
  2. Introduction: Amazon Prime – the world’s most successful subscription business? 
  3. Behind Prime 
  4. Behind the success – the ‘golden handcuffs’; benefits for subscribers 
  5. Prime in numbers 
  6. The development of Prime 
    1. Free two-day delivery 
    2. Prime Instant Video 
    3. Amazon Studios 
    4. Prime Music 
    5. Amazon Cloud Drive 
    6. Amazon Mom 
    7. Six months of free membership for students 
    8. Kindle and Prime Library 
    9. Prime Now 
    10. Prime FREE – Same-Day Delivery 
    11. Amazon Prime Air 
    12. Prime Day 
    13. Amazon Dash Button 
  7. The long-term strategy behind Prime 
  8. AmazonFresh and PrimeFresh 
  9. Conclusion: What can others learn from Amazon? 
  10. About Subscrybe