The book explains the complex world of brands, from the parameters of identity, notoriety and reputation, as essential elements for the development of sales and customer loyalty.
Facing from commercial or institutional brands to personal brands, including brands / city or brands / nation.
About the authorHe works all his life in the world of the Advertising, as Copywriter in McCann-Erickson and Lintas, Creative Director in NCK, International Vice-president in Foote, Cone and Belding, and as Founder and President of La Banda de Agustín Medina.
He has written thirteen books on Marketing and Communication.
Also he has pronounced numerous conferences in the whole world.