The PESTLE Analysis is a popular strategy tool used by management of both commercial and non-profit organizations. It can be used to identify the external factors that influence an organization.
This eBook explains how to carry out a PESTLE Analysis and use it in conjunction with other strategy tools. It describes the six factors – Political, Economic, Social, Technological, Legal and Environmental – and how to evaluate its findings.
The PESTLE Analysis is a useful method to use in order to identify the external factors that influence an organization.
You will learn:
How the PESTLE Analysis can be used in conjunction with other strategy tools
How the six factors of a PESTLE Analysis are classified
How to carry out a PESTLE Analysis
How to evaluate the relevance of a PESTLE Analysis
How to avoid the pitfalls associated with using this strategy tool