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What is the Ansoff Matrix?

páginaprincipal.livro.por Paul Newton
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páginaprincipal.livro.idioma:  English
This eBook describes this strategic planning tool that helps managers to devise their product and market growth strategies.
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Descrição
Prefácio
Conteúdos

This eBook describes the Ansoff Matrix, a strategic planning tool that links an organization's marketing strategy with its general strategic direction. It describes the four ways that an increase in market penetration can be achieved.

It also outlines the inherent risks involved in developing a market strategy and how these can be minimized. It explains the three approaches to brand extension that can maximize the opportunities for success whilst minimizing the risks.

This eBook describes the Ansoff Matrix, a strategic planning tool that links an organization’s marketing strategy with its general strategic direction.

You will learn:

  • How the Ansoff Matrix can help you to develop a strategy for improving your market position
  • The four ways that an increase in market penetration can be achieved
  • The risks inherent in a market development strategy and how these can be minimized
  • The three approaches to brand extension that can maximize the opportunities for success whilst minimizing the risks
  • The three methods that organizations can use to diversify into new markets with new products
  1. Ansoff Matrix
    1. Market Penetration Strategy
    2. Market Development Strategy
    3. Product Development Strategy
    4. Diversification Strategy
  2. Summary
  3. References
páginaprincipal.livro.sobre_autor

Paul Newton

Paul Newton has worked in IT and Project management for over 30 years and has also developed several internet based enterprises. He was a co-founder and director of ITT Ltd where he was responsible for the development and marketing of software-based management training tools. Clients included Microsoft, IBM, Pfizer, Sun Microsystems, UK National Health, Ministry of Defence, Barclays and many other internationally known organisations.

Prior to that, he worked as an IT consultant specialising in developing IBM mainframe software for many of the company's clients including: Rockwell, Severn Trent Water, SWEB, SWALEC, and Eagle Star Insurance.

He also owns www.psychometric-success.com, a leading provider of practice aptitude tests. This website helps over a million people per year to pass job selection tests including: numerical, verbal, abstract, spatial and mechanical reasoning tests. It has 16 free practice tests available to download - visit www.psychometric-success.com.

You can contact him at paul@free-management-ebooks.com, paul@psychometric-success.com or via his personal blog www.pcnewton.com.