Understanding Innovation: Creativity & Innovation

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42 pages
Without creativity, innovation won’t happen. But creativity is more than having ideas. Creativity and innovation sets out the skills that help us innovate successfully, collaboratively and enjoyably.
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Sobre o autor

Alan Barker is Managing Director of Kairos Training Limited, a training consultancy specialising in communication skills and creativity. He is the author of 16 books, including Improve Your Communication Skills, How to Manage Meetings and How to Solve Almost Any Problem.

Alan read English at


Without creativity, innovation won’t happen. But creativity is more than having ideas. Creativity and innovation sets out the skills that help us innovate successfully and collaboratively. ‘Creativity’ didn’t exist as a codified skill until the 1920s; until then, it was the secret preserve of the lone genius. Since the advent of brainstorming, a range of techniques has been developed to help us transform ideas into workable solutions. Explore morphological analysis and rule reversal; discover how play can be truly productive; and release the creative potential that sparks innovation.

About the author

Alan Barker is an author, trainer and coach specialising in creativity, problem-solving and communication skills, with a particular interest in language. He has published over 25 books and ebooks, and has worked with managers on every continent except (so far) Australia and Antarctica. He is an affiliate of the Chartered Institute of Marketing and a member of the European Speechwriter Network.

  • About the author
  • Series introduction
  1. A brief history of creativity
    1. ‘Something special’: creativity as a competence
    2. Creative thinking and rational thinking: the constructed divide
    3. The two stages of thinking
    4. Intuition: the unsung dimension of first-stage thinking
  2. Brainstorming and beyond: techniques for stimulating creativity
    1. Brainstorming: the father of all creativity techniques?
    2. Arthur Koestler and the idea of bisociation
    3. Edward de Bono and lateral thinking
    4. Other creativity techniques since brainstorming
    5. Robert Fritz and creating
    6. Why be creative?
  3. The sorcerer’s apprentice: training interventions to inspire innovation
    1. Creativity: the slumbering giant  
    2. Creative thinking and creative action
    3. Brainstorming: help or hindrance?
    4. Creativity as play
    5. Intuition and the power of reflection
    6. Metaphor as an agent of creative change
    7. A metaphor for work?
  • Conclusion
  • Appendix: where to go from here