Of all prospects, 95.2% do not respond to cold voicemails. Of all prospects, 96.33% don’t take any action on cold emails.
These old school business development tactics don’t work. Nor are in-person sales experiences as effective.
Consider Mckinsey and Company’s findings
Identifying new suppliers – 69% prefer digital self-serve prospect experiences
Evaluating new suppliers – 71% prefer digital self-serve prospect experiences
76% of businesses they surveyed indicated that digital sales prospecting is equal to (28%) or more effective than (48%) traditional in-person prospecting
Welcome to the digital age.
About the Author
Phillip Macko is a career coach and Sales Optimization Consultant, with a career spanning four decades, five industries and encompassing work in more than one dozen countries worldwide. He’s coached hundreds of clients, presented to audiences around the world, and is the author of Think Your Age, Don’t Act It, Make Others Greater and The Conduit, which reached the #3 spot on Amazon for its genre soon after its publication, and Career Resiliency, available here in BookBoon.