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páginaprincipal.livro.e-book_profissional

The Smart Guide to Business Writing

páginaprincipal.livro.por Gay Walley
(52 avaliações)
4 Avaliações
54
páginaprincipal.livro.idioma:  English
A hands-on, easy guide to writing all the different business materials that may be required in the course of a career.
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A hands-on, easy guide to writing all the different business materials that may be required in the course of a career. You will find tips on writing everything from business emails to power points to performance reviews to sales reports to business letters (yes, they still exist). The book is a quick and simplified guide to writing business materials you can be proud of, business writing where you will shine. There’s even a bit of humour along the way.

About the author

Gay Walley is a writer in New York. She is a writing coach and ghostwriter for people’s memoirs. She has worked in advertising and marketing as a writer for much of her career.

  1. Business writing: we’ve all got to do it
  2. Should you have a voice?
    1. Be direct
    2. Don’t be personal
    3. Don’t use colloquialisms
    4. Don’t use the passive voice
    5. Humour
    6. Don’t express anger
    7. Be polite and appreciative
    8. Use fresh language
    9. Be specific
    10. Be concise
    11. Don’t agonize about your voice
    12. Edit
  3. Succinctness is next to godliness
  4. Writing that helps get you a job
    1. Cover letter
    2. Resume
    3. Your website
    4. Facebook/linkedin
    5. Thank you note
    6. Follow up notes
  5. The business of business emails
    1. Familiarity
    2. No swear words or jokes about the company
    3. Copying everyone under the sun
    4. Don’t be too abrupt
    5. Don’t be too short
    6. Always put an action request
    7. Should you email the person sitting next to you?
    8. Sign offs that are professional
  6. Business letters are still in fashion
    1. The salutation
    2. Your first paragraph
    3. The second and third paragraphs
    4. The fourth paragraph
    5. The close
    6. Politeness is the currency of business letters
  7. Some points about power points
    1. The power point as documentation
  8. The whole issue of business content on the web
    1. Writing for the web
  9. Writing marketing materials
    1. Advertising brief
    2. Key selling proposition
    3. Direct marketing emails
    4. Press releases
    5. Fact sheets
    6. Customer testimonials
  10. Writing business reports
    1. Annual reports
    2. Writing standard business reports – a few tricks
    3. How to write a sales report
  11. Writing employee performance reviews
    1. Set goals
    2. Assess the employee’s performance
    3. Share your findings
    4. Sometimes the employee will write in the review, too
    5. Don’t only write criticism
  12. Writing white papers
    1. Basic types of a white paper
  13. Conclusion

Michel Larue-intercultural coach
Business writing is essential in a period where instantaneous reactions replace deep thinking. This is even truer in Asia where I live and work.
Annette Boshoff
Applicable to all areas that are mostly used in the business world. An excellent library resource for part-time adult students who are employed on a full-time basis.
Justina Chirwa
I think its the best guide in business writing as it gives all needy steps in how to write a business write-up. In life you have to be smart in all stages. I thank you for this guide
Annie C. Cooper
Very smart in terms of approach. Author was able to choose words that can easily be grasped by its readers. Impressive content, great job!
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Gay Walley

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