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páginaprincipal.livro.e-book_profissional

The Making of A DIGITAL BLITZ

Surround your Customer with Digital Touchpoints

páginaprincipal.livro.por Wendy Louise Wilder
43
páginaprincipal.livro.idioma:  English
When you create a campaign that positions touchpoints along your customer’s entire journey it is called a DIGITAL BLITZ.
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 Promoting your business requires using a combination of multiple digital channels including your website, paid ads, multiple social media platforms, email, texting, video, apps, and now even the metaverse and virtual worlds. Until now there has not been a method for identifying which of these channels is best for your business, and how to effectively combine them. Once you have read this book, you will know how to plan a marketing campaign that guides your customer’s entire journey. Your campaign will be a “DIGITAL BLITZ”.

About the Author

Wendy Louise Nog is a database architect and website developer turned digital strategist. She utilizes Aesthetic Intelligence and leading-edge digital practices to build beautiful demand and lead-generating systems. BOLDCRAFT emerged from her observation that businesses need a clearer path for making digital marketing decisions.Wendy holds a Master of Science Degree in Technology Management. She spends weekends sailing on the San Francisco Bay and watching in awe at her three Gen Z teenagers.

  1. About the author
  2. Preface
  3. Introduction
    1. Background
    2. The Problem
    3. My Approach
  4. The Three Certainties in Digital Marketing
    1. Certainty Number One: The Human Decision-Making Process
    2. Certainty Number Two: Algorithms Are Intentionally Aligned with the Human Decision-Making Process
    3. Certainty Number Three: There Are Communication Channels
  5. Content For the Customer Journey
    1. Introduction
    2. Content For the AWARENESS Level
    3. Content For the CONSIDERATION Level
    4. Content For the PURCHASE Level
    5. Content For the LOYALTY Level
    6. Content For the ADVOCACY Level
    7. Conclusion
  6. The DIGITAL BLITZ
    1. Introduction
    2. Overview Of A DIGITAL BLITZ
    3. The Importance Of The Three Certainties
    4. How To Build a BLITZ
    5. BLOG BLITZ CASE STUDY
  7. Conclusion
  8. Table of Figures & Tables
  9. References
  • Endnotes

Recognize the significance of the human decision-making process in digital marketing strategy.

Apply knowledge of algorithm behaviors to target digital marketing efforts more effectively.

Identify and utilize various digital communication channels to reach and engage customers.

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Wendy Louise Wilder

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