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páginaprincipal.livro.e-book_profissional

Technology evaluation for entrepreneurs

páginaprincipal.livro.por Jordi Olivella Nadal
121
páginaprincipal.livro.idioma:  English
The objective of this book is to show how to analyse a technological entrepreneurship endeavour. It is addressed to students in technical degrees, but also by other students and professionals.
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Descrição
Conteúdos

The objective of this book is to present a number of concepts and methods to analyse a technological entrepreneurship endeavour, including

  • Obtaining and analysing scientific, technical and professional information.
  • Determining the stages of the development.
  • Establishing a set of parameters that are useful for the analysis.
  • Performing a technology forecast.
  • Identifying the potential customers and the market prospects.

The book is intended to be used by students in technical degrees, but also by other students and professionals who are used to or willing to address technical initiatives.

About the author

Doctor of Business Administration and Insurance Actuary. Professor at the School of Industrial Engineering of Barcelona (ETSEIB), of the Universitat Politècnica de Catalunya (UPC).

The author graduated with a bachelor’s degree in Economy from the Universitat de Barcelona (UB), qualified as an insurance actuary and obtained a PhD in Business Administration from the Universitat Politècnica de Catalunya (UPC).

After working in the private sector, notably in the insurance industry, he joined the UPC as a professor. His activities have encompassed several positions at the university involving research, the development of industry consulting work and a diversity of lecturing responsibilities. He has been a visiting professor at Know Center, Graz, Austria; Penn State University, Pennsylvania, USA; and at KTH Royal Institute of Technology in Stockholm, Sweden.

  • Preface 
  • About the author
  1. Introduction
    1. Importance of the technology evaluation for the entrepreneur
    2. Concepts 
    3. Customer focus and technology focus 
    4. Content of the book
  2. How to obtain information
    1. Introduction
    2. Sources 
    3. How to manage the information obtained
    4. Practical aspects
    5. Example of the process of obtaining information
  3. Level of development
    1. Introduction 
    2. Stages and scales of development
    3. Establishing the development level
    4. Examples
  4. Comparison of alternatives
    1. Introduction 
    2. Characteristics of technical evaluation parameters
    3. The process of comparison
    4. Examples
  5. Technology forecasting
    1. Introduction 
    2. Technology forecast methods
    3. What method should we use? 
    4. Examples 
  6. Possible customers and uses
    1. Introduction
    2. Factors to consider 
    3. Structural methods  
    4. Identification of possible customers and uses
    5. Examples
  7. Market prospects
    1. Introduction
    2. Marketability 
    3. Analysis of market prospects
    4. Examples
  8. Report writing 
    1. Introduction 
    2. Objectives of the report
    3. Content of the report
    4. Writing the conclusions 
  9. References 
  • Endnotes 
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Jordi

Jordi Olivella Nadal

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