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Supercharge your Networking using LinkedIn

The Magic Combination to Grow Your Business or Career

Beth Granger
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páginaprincipal.livro.idioma:  English
People know they can use LinkedIn as a networking tool to advance in their career, get jobs, or grow a business, but don’t know how to do it appropriately.
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Even though LinkedIn started as a career site it has grown into so much more. It is now also a platform for sales, marketing, and networking.
People have heard they can use LinkedIn as a networking tool to advance in their career, get new jobs, or grow a business, but are concerned they don’t know how to do it appropriately without hurting their reputation or being seen as pushy or annoying.
This book gives you strategies to use LinkedIn as a powerful networking tool for business development or career advancement.

About the Author

Beth Granger is a trainer, consultant, and speaker based in New York. For over 10 years, she has worked with organizations and individuals who want to grow their business and professional brand using a combination of LinkedIn and networking. She regularly shares her expertise on LinkedIn

  • About The Author
  • Preface
  1. Overview And Definitions
    1. Why Linkedin?
    2. Why Networking?
    3. In-Person Networking
    4. Virtual Networking
    5. Linkedin Connection Levels
  2. How Is Networking On Linkedin Like In-Person Or Virtual Networking And How Is It Different?
    1. Similarities
    2. Differences
  3. Linkedin Networking For Business Development Versus Career Advancement
    1. Strategies And Behaviors That Work For Either
    2. Business Development
    3. Career Advancement
  4. What Behaviors Should I Regularly Use On Linkedin As A Networking Tool?
    1. Recommendation And Endorsements
    2. Searching Techniques
    3. Introductions: Giving And Getting
    4. Are You Referrable?
    5. Supporting Your Referral Partners
  5. What Behaviors Should I Avoid?
    1. Connection Behaviors To Avoid
    2. Things That Can Get Your Account Restricted Or Put In “Linkedin Jail”
    3. Other Bad Behavior
  6. How To Use Content To Stay In Front Of Your Network
    1. Sharing Your Expertise
    2. Engaging With The Content Of Others
  7. Conclusion
  • Endnotes