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Social Media for Lead Gen

The Science That Works

Kunal Pattany
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páginaprincipal.livro.idioma:  English
Social Media for Lead Gen: The Science That Works is a deep examination of the effective thinking, communication and mindset necessary to achieve tangible commercial success on social media.
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Social Media for Lead Gen: The Science That Works is a deep examination of the effective thinking, communication and mindset necessary to achieve tangible commercial success on social media. In this Intermediate-level book, readers will learn how best to devise a plan that actually works on today’s fast-moving digital platforms.
At its core are two principles: the importance of authenticity; and how to identify, capitalise on and amplify the things that will help you make better decisions when it comes to social media marketing.

About the Author

Kunal Pattany has more than a decade’s digital marketing experience in the UK, Middle East and South Africa. Recognised by Google with the Spirit of Google Squared Award, his passion for digital stretches into voluntary work for the Diwali in London Committee. A former NS&I, KPMG and Kantar marketer, Kunal now owns digital marketing agency Digital Human. He has also helped to launch Google Guru, a digital education programme working with digital leaders and graduates in large companies to ensure they able to educate, collaborate and engage with their teams, CEOs and CTOs.

  • About the author
  • Preface
  1. Understanding Why Social Media Exists
    1. The history of communication
    2. The transition to written communication
    3. The impact of the internet
    4. The origins of social media
    5. Today’s social media landscape
  2. An Alternative Perspective
    1. Human connections first
    2. Understanding the role of human biology
    3. Choosing your focus
  3. Putting Your Audience First
    1. Audience understanding and target personas
    2. Delivering true audience value
  4. Channel Choice
    1. LinkedIn
    2. Facebook
    3. Instagram
    4. Twitter
    5. Clubhouse
    6. TikTok
    7. How do I choose the right platform for me?
  5. Content Strategy
    1. A three-pronged approach
    2. Understanding your content options
    3. Remember, this is a hard slog
  6. Lead Nurturing
    1. Data analysis on organic social media
    2. Conduct a quarterly review
    3. Using data to shape your paid strategy
  7. The Final Steps
    1. The teapot test-and-learn methodology
    2. Why agile mindsets beat waterfall mindsets
    3. Building strong foundations buys you freedom to pivot
    4. Welcome back to the campfire
  • Endnotes
  • References
  • Endnotes