Powerful online communication

How to position yourself as a leader
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71 pages
Idioma:
 English
This book is about how to manage your online reputation and how to become the first thing in your stakeholder's mind.
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Sobre o autor

With a background including positions such as communication officer at the European Commission and press officer and spokesperson to diplomatic missions in Brussels, Stavros Papagianneas is currently the managing director of the PR consultancy StP Communications. He is a well traveled senior communica...

Description
Content

This book is about how to manage your online reputation and how to become the first thought in your stakeholder's mind. It focuses on the challenges of building trust in the digital age and includes practical advice. It is intended for readers with diverse disciplinary backgrounds and from different corporate and organisational levels. It is also designed for individuals that want to have powerful insights on the most significant roles of digital communication. It will help you to understand how to use the internet in a fruitful, secure and efficient way for yourself and your organisation.

  1. Introduction
  2. The new information age
  3. Developing impactful digital communication
  4. Social media and how to improve your online presence
  5. What your online video strategy should look like
  6. Handling crisis communication in the digital age
  7. How to successfully manage your reputation on the internet
  8. The content marketing revolution
  9. Communicating Europe
  10. Dealing with online criticism
  11. How to protect yourself online
  12. The internet’s future