Modern Day Retail Marketing Management

por G Venkatesh
Avaliações:
( 16 )
369 pages
Idioma:
 English
These are exciting and tough times for the retail sector. Managing customer expectations through data analytics to influence their in-store experiences has become crucial to breed customer loyalty.
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The success of retail is in getting closer to customers to know their present and future needs. Retailers seldom pay sufficient attention to employee training or motivation. Employee role in shaping customer experience is crucial for influencing customer loyalty. New age topics like green retailing, multi-channel retailing, religion based retailing and data analytics in retail have been given due attention in the book. The retailing needs of different generational cohorts have been covered extensively. This book presents various facets of the retail sector that will appeal to the reader.

About the author

Venkatesh Ganapathy presently works as Associate Professor (Marketing) in Presidency Business School, Bangalore. He has worked in the industry for close to two decades in organisations like Castrol India Limited (part of BP PLC) and Firepro Systems Private Limited. He has had a rich and diverse cross-functional experience during his stint in the corporate world. He has published 15 books so far. He is also the author of 50 research papers that have been published in national and international peer-reviewed journals of repute. He has presented his research efforts in national and international conferences and has been the recipient of awards and scholarships. He has a profound interest in content marketing and has written over 300 blogs. His research interests are in services marketing and service supply chain management.


  1. Playing the retail game 
  2. Retailing in India 
  3. Retail marketing mix 
  4. Changes in the landscape of retail marketing 
  5. Retail marketing strategies – basis for sustainable competitive advantage 
  6. Catman strategies 
  7. Retail strategy for Gen X and Gen Y 
  8. Retail Store Formats 
  9. Store layout 
  10. Store manager – CEO of the store 
  11. The essentials of store management 
  12. The enchanting world of merchandising 
  13. Merchandising management 
  14. Rolling out a new store 
  15. Visual merchandising – the window to retail business 
  16. Private labels 
  17. Retail security – preventing losses and dealing with thefts 
  18. CRM – winning and retaining loyal customers 
  19. Shopper – the new king in retailing 
  20. Shopping market dynamics 
  21. Experiential retailing – a strategy for the future 
  22. Religion based retail 
  23. Multi channel retailing 
  24. Green retailing to gain competitive advantage 
  25. Retail communication 
  26. The bullwhip effect in retail 
  27. Retail demand management 
  28. Online retail marketing 
  29. Retail pricing strategies 
  30. The epicurean miser 
  31. The future of retail – learning from global best practices in retail management 

This is a very good book and the content of book very well justified its title. I really appreciate author's efforts who elaborates complicated terms in very simple way using good illustrations & diagrammatic presentation...Worth reading
5 de fevereiro de 2018 10:52
Very exhaustive. Well written. It is a real treasure trove of information. A must for all students specialising in Marketing. Sad that hard copy is unavailable. Mention must be made of the excellent design.
25 de janeiro de 2018 04:09
A very nice book, the concepts are written very well and cover almost every aspect of Retail Marketing.
5 de dezembro de 2017 01:17
A very good book for Retail marketing management. Lots of information given. One must read it!
3 de dezembro de 2017 06:49
This book was worth reading, as I gain knowledge of what exactly modern day of retail marketing all about, I appreciate the authors' efforts to make it so interesting.
30 de novembro de 2017 05:00
Amazing book!! Worth reading......!
30 de novembro de 2017 03:00
Excellent book, all the topics are explained in detail and with great examples. The book have detailed explanation of the topics. I would refer everyone to go through this book.
27 de novembro de 2017 16:04
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