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Marketing & Sales Alignment

Friends or Foes?

páginaprincipal.livro.por Kim Brown
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43
páginaprincipal.livro.idioma:  English
The concept of this book is to provide practical advice for bringing them together as one united commercial team because the positive outcomes of well-aligned marketing and sales teams are numerous.
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Descrição
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If your organization struggles to find synergy between the marketing and sales functions, you are not alone. Research shows that positive alignment between these two key functions happens in less than 1/3 of organizations. The concept of this book is to provide practical advice for bringing them together as one collaborative, united commercial team because the positive outcomes of well-aligned marketing and sales teams are numerous: better financial results, improved customer metrics, and higher employee engagement.

About the Author

Kim is an award-winning executive delivering outstanding achievement through collaborative leadership, transparent communication, creative problem-solving, and intense customer focus. She has a relentless passion for transforming businesses by fostering an entrepreneurial culture, aligning goals, influencing stakeholders, and empowering cross-functional teams.
Bringing 25+ years of business leadership experience, she provides consulting centered around developing and translating corporate strategy into aligned goals, identifying and executing initiatives that drive positive financial outcomes, and mentoring people to work collaboratively and improve performance.

  • About the Author
  • Author’s Note
  1. Change, It Keeps on Coming
    1. The Good Old Days…
    2. Blurred Lines
    3. A Rose by any Other Name Would Smell as Sweet…
    4. Chapter Summary
  2. Why the Bitter Custody Battle?
    1. Reasons for Dysfunction
    2. Alignment…Winner, Winner, Chicken Dinner
    3. Trust: Building a Strong Framework
    4. Chapter Summary
  3. The 3T’s: Trust – Togetherness – Transparency
    1. Trust: When In doubt, say ‘yes’
    2. Togetherness – United we stand, divided we fall
    3. Transparency: Crystal clear, not like mud
    4. Chapter Summary
  4. The Good, Bad, and Ugly Transformed to a Happy Work Home
    1. Don’t Underestimate Your Work Partners or Your Powers
    2. A House Built on Trust, Togetherness, and Transparency…Long Term Positive Results
  • References

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