This book is an explanatory overview of what falls under the heading of market research, how it is conducted and how it reduces the inherent risk of business. It looks particularly at:
1. The various kinds of research involved in marketing’s “finding out” process2. The role, purpose and usefulness of research3. The structure of a good research project4. An indication of the techniques and technicalities involved.
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Market Research
A Secure Foundation to Marketing Action
Descrição
Conteúdos
Opiniões
- Introduction: Reducing Business Risk
- What Exactly Is Market Research?
- How Market Research Works
- A Research Project: A Structured Approach
- Summary: Ten Steps To Making Market Research Work
- Glossary
good
This book reads very nicely.
Excellent, very informative. Thanks Patrick Forsyth
Research enthusiasts in marketing, agribusiness and economics will surely love this book.
