Your personal brand is the impression you make on others. Your outer presence – the things people see, read, and hear about you, are key elements of your personal brand that make an impression. Managing the outer presence of your personal brand gives you control over the impression you make. Learn to become intentional with your appearance, your on-camera environment, and your online content in ways that align with your personal brand. Managing your brand presence can help you find and connect with a professional audience that matters to you.