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Introduction to International Business

People, Places, and Ideas

páginaprincipal.livro.por William Wardrope
28 Opiniões
(28 avaliações)
páginaprincipal.livro.idioma:  English
Introduction to International Business: People Places, and Ideas examines of the economic, social, and logistical aspects of global business.
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Introduction to International Business: People, Places, and Ideas offers a foundation for understanding how commerce works in today’s global environment. Drawing on the author’s experience and research from a wide range of fields, this text profiles many of the economic, managerial, and logistic challenges that have shaped the contemporary world market, while infusing an even more complex aspect of international business—the “human” factor of culture and communication—into the equation. Regardless of your major or career interests, Introduction to International Business: People, Places, and Ideas will give you a practical view of how you and the globe are interconnected in the dynamic business context that exists today.

  1. The international business environment
    1. Globalization
    2. Forms of International Business
    3. The Geography of Global Business
    4. The Economic Environment
    5. Political Environment
    6. Regulatory Environment
    7. Cultural Environment
  2. The cultural environment of international business
    1. Introduction
    2. What is “culture”?
    3. Cultural values
    4. Cultural Dimensions
    5. Country Clusters
  3. Culture and Communication
    1. Language
    2. Nonverbal Communication
    3. Societal Practices
    4. Gift Giving
  4. The Global Organization
    1. Strategy
    2. Structure
    3. Management Functions
    4. Communication
  5. Working and traveling in the international business environment
    1. The Internet
    2. International Travel
    3. Mass Communication
    4. The financial world of international business
    5. The trade process
    6. Travel