Green supply chain management is an introductory book that will give the readers a glimpse about environmental aspects in supply chains. Regulatory and competitive pressures are making it inevitable for companies to adopt a green supply chain management framework. The book covers various aspects of green supply chain management highlighting the challenges faced by companies and solutions that can be looked at. There are a number of real life examples in the book that readers can draw inferences from. Findings from academic research have been distilled and presented in a simple manner to lend a profound perspective on green supply chain management. What will be of interest to the readers is the unique facet of integration of different approaches and philosophies like ISO 14000, TQM, 5S, Lean manufacturing with the green agenda of an organisation. The book also attempts to clear the myth that green efforts only result in greater costs for the business without any tactical impact on improving a company’s bottom line.
Venkatesh Ganapathy presently works as Associate Professor (Marketing) in Presidency Business School, Bangalore. He has worked in the industry for close to two decades in organisations like Castrol India Limited (part of BP PLC) and Firepro Systems Private Limited. He has had a rich and diverse cross-functional experience during his stint in the corporate world. He has published 15 books so far. He is also the author of 50 research papers that have been published in national and international peer-reviewed journals of repute. He has presented his research efforts in national and international conferences and has been the recipient of awards and scholarships. He has a profound interest in content marketing and has written over 300 blogs. His research interests are in services marketing and service supply chain management.