In Focus: Employer Branding at Albert Heijn

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16mins 18s
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 English
René Herremans is the Director of Employer Branding for Albert Heijn, the #1 retailer in the Netherlands. He discusses how companies can bridge the gap between Marketing and Employer Branding.
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We’re in a rapidly changing world where people’s relationship with organisations, retailers, and employers is changing quickly. Consumerism and corporate motivations have been pushed back by social drivers, a need for healthcare, and community care. People’s lifestyles have changed, their relationships have changed, and their expectations of work have changed. What has been the impact on employer branding? Is there also an aspect of employer branding that we need to consider?


Listen to Rene’s advice for business owners and executives on how to develop their employer brand.