For practical reasons during Covid, employees started making a lot more of their own decisions at work. This has led to a new model of leadership which is less about command and more about persuasion. Leadership communication coach and former BBC reporter Tony Coll has been training executives in influencing skills for many years. In this entertaining and instructive talk he covers the basics of this important leadership skill, including the PROVE model and Cialdini’s Six Principles of Persuasion.
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