How to Generate more Ideas

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46 pages
Idioma:
 en
This book deals with the idea of success from the perspective of considering failure as a natural event, both in our personal lives and in our professional careers.
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Sobre o autor

Ha trabajado siempre en el mundo de la comunicación y el marketing, destacando su labor como Creativo en agencias de publicidad como McCann-Erickson y Lintas, Director Creativo en Norman, Craig & Kummel, Vicepresidente Internacional en Foote, Cone & Belding y como Fundador y Pres

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This book deals with the idea of success from the perspective of considering failure as a natural event, both in our personal lives and in our professional careers. It vindicates failure as a necessary experience in order to achieve success. It helps us deal with every difficulty and enables us to correct our mistakes and reinforce our potential values.

About the author

My work has always been linked to communication and marketing. I have thrived in creative positions working for markitng agencies such as McCann-Erickson and Lintas, as a Creative Director for Norman, Craig&Kummel, as an International Vicepresident for Foote, Cone&Blendin and as Founder and President of La Banda de Agustín Medina.

Speaker and author of 12 books about publicity, marketing, creativity, motivation, branding, strategy, digital and social media.


  • The power of imagination
  1. The world of ideas
    1. A matter of technique
  2. Creation phases
    1. Some key phases on the way to the idea
  3. Recipes for Creativity
    1. Logical Idea Association
    2. Creation Stimuli
    3. Parallel Worlds
    4. Brainstorming
    5. Creativity in the world of objects
    6. What do people spend their money on?
    7. What things bother me and others?
    8. Creativity in the business world
    9. Creativity to express ideas
    10. Creativity in the world of images
  4. Some key ideas to sell ideas
    1. Creativity to live