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How to Build a Lead Generation Engine

5 steps to making digital marketing pay

páginaprincipal.livro.por Greg Spence
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páginaprincipal.livro.idioma:  English
The book covers all of the steps required to implement a powerful, cost-effective lead generation engine, step-by-step. By the end of the book a lead generation engine will have been built.
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Greg Spence is a specialist in digital marketing, and a digital marketing advisor to several businesses. He spent 27 years in the computer industry in both a technical and marketing capacity, and he ran marketing teams for some of the largest IT companies in the world.

Greg has appeared on BBC Radio 2, BBC Radio 4, BBC Radio Kent, and has spoken at conferences around the world.

  1. Introduction 
  2. The philosophy behind the method 
  3. Why this method works 
  4. Overview of the 5-step lead generation method 
  5. Step 1 – Building the foundation 
    1. Create a business profile 
    2. Create a customer profile 
    3. Define lead goals 
    4. Review your existing digital presence 
  6. Step 2 – Market Positioning 
    1. Keyword Research 
    2. Positioning 
  7. Step 3 – Find your audience 
    1. Find where your audience hangs out 
    2. Marketing channel selection 
    3. Craft your offer 
    4. Create your campaign 
    5. Tracking your metrics 
  8. Step 4 – Get the leads coming in 
  9. Step 5 – Improving the performance of your lead generation engine 
  10. What to do next