categorias preço empresarial
páginaprincipal.livro.e-book_profissional

First Steps in Selling

An Introduction to Persuasive Techniques

páginaprincipal.livro.por Patrick Forsyth
25 Opiniões
(25 avaliações)
44
páginaprincipal.livro.idioma:  English
Selling successfully is dependent on understanding customers, how they make buying decisions and understanding also how to deploy an approach that respects that and is both persuasive and acceptable.
Subscrição Profissional Plus grátis durante os primeiros 30 dias, após esse período $8.99/mês
Sem anúncios dentro do livro
Descrição
Conteúdos

Selling successfully is dependent on understanding customers and how they make buying decisions and understanding also how to deploy an approach that respects that and is both persuasive and acceptable. Here practical, proven approaches are reviewed to help get you started and form the right habits. The review follows a typical sales meeting: making a good start, presenting a powerful case, overcoming objections and gaining a commitment from a buyer.

About the Author

Patrick Forsyth is a consultant, trainer and writer. He has worked with organisations large and small and in many different parts of the world. He is the author of many successful books on management, business and careers and prides himself on having a clear how-to style.

One reviewer (“Professional Marketing”) commented: Patrick has a lucid and elegant style of writing which allows him to present information in a way that is organised, focused and easy to apply.

In this series he is also the author of several titles including “Your boss: sorted!” and “How to get a pay rise”. His writing extends beyond business. He has had published humorous books (e.g. Empty when half full) and light-hearted travel writing: First class at last!, about a journey through South East Asia, and Smile because it happened about Thailand. His novel, Long Overdue, was published recently.

  • The Author
  1. Introduction: The Core Of Persuasion
  2. Off To A Good Start: Creating The Right Initial Response
  3. Making A Powerful Case: Key Tactics To Guarantee Persuasiveness
  4. Resistence Is Futile: Handling And Overcoming Objections
  5. Closing: Tying Down An Agreement
  6. Afterword: Action For The Future
  • Summary

páginaprincipal.livro.sobre_autor