Expert Talk: What’s Growth Hacking?

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30m 43s
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 en
Growth hacking is one of those buzz words most business owners have heard, but do you know what growth hacking is and how it applied to your business? You'll learn you're probably a growth hacker.
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Jen McFarland is a passionate and compassionate champion of entrepreneurs, founders, and business owners. She has more than 25 years of experience in leadership, digital marketing, and strategic project planning across corporate, nonprofit, and government environments.

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Growth hacking is one of those buzz words most business owners have heard, but do you know what growth hacking is and how it applied to your business? We help you put the pieces together by discussing disruptive business models like Lyft and Airbnb, who used growth hacks to create differentiators in crowded business spaces. You'll learn you're probably a growth hacker and how even the smallest business change can lead to significant results.