Expert Talk: It‘s the communication, stupid!

Why do we talk at cross purposes & what can we do about it?

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29mins 02s
Getting our wires crossed appears to be the order of the day. I use Schulz von Thun’s, “The Square of Communication”, as a compass for explaining the cause of and the solution to this phenomenon.
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Sobre o autor


Von Mittelstand bis Großkonzerne: Über 25 Jahre Beratungserfahrung als (Investment-) Banker und B2B-Key-Account- und Vertriebsmanager.
CEO einer mittelständischen Großhandels- und Logistikfirma.

Getting our wires crossed appears to be the order of the day. I’ll use Schulz von Thun’s, “The Square of Communication” – i. e. the four sides/ aspects of a message exchange between a sender and a receiver – as a compass explaining this phenomenon. Also, we’ll have a brief look at the personality types of the sender and receiver. With all this in mind, we’ll decipher the most common misunderstandings in exchange between people and analyze the widespread failure of change management communication. Additionally I will demonstrate how to improve the internal communication.