Customer service & retention are important to the business. They help customers with their needs. In turn, this creates business as these people become advocates for the company. Customer service builds loyalty and trust, leading to positive word-of-mouth. Retention is a direct result of good customer service and is what keeps your costs down, the reason being that getting a new customer is usually a lot more expensive than retaining an existing customer. John Bostock shares massive value here from many years in corporations and keeping customers happy! Do not miss this expert talk!
About the Author
Nathaniel Schooler - an engaging interviewer, writer and trusted adviser. IBM Futurist and LinkedIn Power Profile Award Winner.
He interviews amazing experts. People who have started, built and been part of some of the largest brands in the world and made a huge impact.
Prior experience taught him business communication is about real world relationships, (avoiding techno speak and meaningless jargon).
