Once you start networking effectively, you meet a lot of good people. A whole lot. You hear that the fortune is in the follow up, but the follow up can take a fortune in time and money. In this piece, Michael Whitehouse shares with you how you can use the low cost and low effort tools of email to nurture authentic connections over time with your network, keeping them engaged with you and you top of mind for them until an opportunity arises to collaborate.
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