Listen as Ros Jones discusses the importance of customer service for success. Winning new customers is the most expensive part of marketing activities. It’s five or six times easier and cheaper to sell to existing clients than it is to go out and get more. We need to make sure we have processes in place to keep our customers so happy that they want to stay with us - forever. When you know the life time value of your customers to your business this will help put this into perspective and focus your mind and activities on ensuring you deliver on your business promises.
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