We all know what a customer experience is, but many of us have a hard time describing it. It is a delicate and misunderstood process by which we create an emotional bond with customers. The good news is that every company already has a customer experience. The bad news is that it might not be what you think it is or what you want it to be. How can we create and affect this integral part of our brand in the way that matters the most? Better yet, let’s discuss how we can make this a compelling part of the value proposition that helps us to sell and win more customers. Creating and selling the customer experience can help you and your team gain a competitive advantage so your customers become loyal and generate more word of mouth business for you.
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