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Creating a Futuristic Business Mission

Manmohan Joshi
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páginaprincipal.livro.idioma:  English
This book highlights the importance of creating a mission statement and the necessity of involving everyone in this process. It is likely to be useful to practising as well as aspiring managers.
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Every organisation is created with a particular vision which shows where the management wants it to move forward to. In order to achieve this vision, it is necessary to create a mission statement which acts as a guide to decision making for all levels of management. In fact, a mission justifies an organisation’s very existence itself.
This book highlights the importance of creating a mission statement and the necessity of involving everyone – from top to bottom – in this process. It is likely to be useful to practising as well as aspiring managers.

About the Author

Manmohan’s interactive style and unique ability to engage with young as well as not so young has made him a very effective training facilitator. He has conducted a horde of training programmes in India and the Middle East. His deep insight into the culture of his home country – India – and that of the Middle East has made it possible for him to effectively engage audiences. He has also made presentations on various topics at International Conferences under the auspices of UNESCO, and ensured that his practical viewpoints are shared with a wide variety of audience.

Currently a Freelance Training Facilitator, Manmohan has authored several eBooks on Management and Education.

Having worked as Head of several educational and training organisations in India, Kuwait and Oman, he has specialised in training programmes for people in a wide variety of professions. He has also made a Webinar presentation on Personality Development organised by a US-based organisation.

An alumnus of Cambridge International College (UK), Manmohan also holds a Ph.D. in Management, and Masters in Business Management, Education and English.

Manmohan is currently India-based and conducts training programmes for college students, professors and management executives.

Among his other programmes the following are in much demand:

  • Soft Skills

  • Business Communication

  • Leadership & Teambuilding

  • Pedagogy of Teaching at college/school level

  • EMI (English as Medium of Instruction) Skills for college professors

  • Guidance and counselling in educational institutions


  • About the author
  • Introduction
  1. Vision and mission
    1. Introduction
    2. Vision and mission
    3. What is a mission statement?
    4. Summary
    5. Self-assessment exercise
  2. Understanding Mission dimensions
    1. Dimensions
    2. Personal and corporate values
    3. Variety in mission statements
    4. Need for people orientation
    5. Summary
    6. Self-assessment exercise
  3. Creating a sense of mission
    1. Introduction
    2. Using symbols and logos
    3. Approach to create a mission
    4. Factors in creating a sense of mission
    5. Managing complex structures
    6. A case study of mission development
    7. Summary
    8. Self-assessment exercise
  4. Strategies for creating a mission statement
    1. Introduction
    2. Significance for start-ups
    3. Strategies for making mission statement
    4. Preparation for mission statement
    5. Summary
    6. Self-assessment exercise
  • References
  • Table of figures