Our brains are wired to prioritize instant gratification over long-term goals. In (online) business, you see this especially with the obsession with fast and easy. It often starts innocently but can quickly become a slippery slope that ends up with you focusing on what will put money in your bank tomorrow, no matter the cost, and firing off unfounded opinions to agitate and polarize. In this Expert Talk, find out why fast & easy should be reserved for fast food joints and what the alternative is for sustainable success.
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