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páginaprincipal.livro.e-book_profissional

Business Environment and Ethics

páginaprincipal.livro.por Manmohan Joshi
(29 avaliações )
75
páginaprincipal.livro.idioma :  English
This book is an attempt to deal with the issues of business environment and ethics, and will be useful to the students as well as practitioners of business management.
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Any business has to work in its environment – both internal and external – and is deeply affected by it. This business environment is very complex and dynamic. For any business to succeed – to survive indeed – there is a necessity for managers and strategists to not only identify and understand the changing environmental factors but also to anticipate and forecast those which could affect the business organisation. It is also crucial to take care of the various ethical issues involved in running a business. This book is an attempt to deal with the issues of business environment and ethics, and will be useful to the students as well practitioners of business management.

  1. Business And Its Environment 
    1. Introduction To Business 
    2. Meaning Of Business Environment 
    3. Features Of Business Environment 
    4. Characteristics Of Business Environment 
    5. Importance Of Business Environment 
    6. Environmental Influence On Business 
  2. Environmental Analysis 
    1. Swot Analysis 
    2. Components Of Business Environment 
    3. Internal Environment 
    4. External Environment 
    5. The Purpose Of Analysis 
    6. Environmental Scanning 
    7. Miles’s Six Questions Framework 
  3. Economic Environment 
    1. Introduction 
    2. Economics 
    3. Competitive Rivalry 
  4. Non-Economic Environment 
    1. Social Environment 
    2. Political Environment 
    3. Legal Environment 
    4. Technological Environment 
    5. Demographic Environment 
    6. Natural Environment 
    7. The Physical Environment 
  5. Sociology And Technology 
    1. Sociology 
    2. Technology 
    3. Research And Development 
    4. Intellectual Property Rights 
  6. International Environment 
    1. Introduction 
    2. Global Environment 
    3. International Organisations 
    4. Other International Organisations 
    5. Challenges In International Business Environment 
  7. Industry Rivalry And Competition 
    1. Industry Rivalry 
    2. Porter’s Five Competitive Forces 
    3. Other Factors For Industry Analysis 
  8. Business Strategies 
    1. Deciding The Industry 
    2. Levels Of Competition 
    3. Directional Strategy 
  9. Business Ethics 
    1. Introduction 
    2. Approaches To Business Ethics 
    3. International Trends In Business 
    4. Ethical Challenges In The Workplace 
    5. Compliance 
    6. Value-Based Codes 
    7. Ethical Investment 
    8. Social Responsibility 
    9. Case Studies 
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Manmohan

Manmohan Joshi

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