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páginaprincipal.livro.e-book_profissional

B2B Selling Skills

Outsmarting Your Competitors

páginaprincipal.livro.por Patrick Forsyth
10 Opiniões
(10 avaliações)
1 Avaliar
42
páginaprincipal.livro.idioma:  English
How effective conduct of face to face sales meetings can maximise their effectiveness and enhance sales results in business to business selling.
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Conteúdos
Descrição
Opiniões

  1. Introduction: A Key Personal Skill 
  2. Selling In Context
  3. Face To Face: The Shape Of A Sales Meeting 
  4. Follow Up 
  5. Summary 

A review of how effective conduct of face to face sales meetings can maximise their effectiveness and enhance sales results in business to business selling. The content reviews how to:

1. Prepare for success
2. Handle a structured interview to best effect: opening strongly, making a persuasive case, handling objections and leading on to a successful close
3. Hold and develop business for the future.

The book helped me in realizing my shortcomings and the skills I was lacking to outsmart my competitors.
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