Your Brand, Your Treasure
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67 pages
Taal:
English
The book explains the complex world of brands, from the parameters of identity, notoriety and reputation, as essential elements for the development of sales and customer loyalty.
Recente aanwinst
Over de auteur
Ha trabajado siempre en el mundo de la comunicación y el marketing, destacando su labor como Creativo en agencias de publicidad como McCann-Erickson y Lintas, Director Creativo en Norman, Craig & Kummel, Vicepresidente Internacional en Foote, Cone & Belding y como Fundador y Presi...
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Description
Content
The book explains the complex world of brands, from the parameters of identity, notoriety and reputation, as essential elements for the development of sales and customer loyalty.
Facing from commercial or institutional brands to personal brands, including brands / city or brands / nation.
About the author
He works all his life in the world of the Advertising, as Copywriter in McCann-Erickson and Lintas, Creative Director in NCK, International Vice-president in Foote, Cone and Belding, and as Founder and President of La Banda de Agustín Medina.He has written thirteen books on Marketing and Communication.
Also he has pronounced numerous conferences in the whole world.
- Identity, Visibility, Reputation
- The Image of the Thing Is More Important than the Thing Itself
- A Name Is Not a Brand
- How to Build a Brand
- Why Brands Are More Important than Products
- Marlboro Friday: The Day the Brands Were Born and Died
- Products Serve Us, Brands Make Us Fall in Love
- Brand Experience and Brand Theater
- Digital Media: A New Dimension of Brand Experience
- The Abercrombie Case
- Conventional Advertising and Branded Content
- The Phenomenon of the White Brands
- Social and Environmental Awareness of Brands
- The Nation Brand
- The City Brand
- The Personal Brand
- Brands in Politics
- Brand Value