Inloggen Gratis proberen

Follow us

Nederlands

Welkome bij Bookboon

Om onze services te kunnen leveren, gebruiken we een reeks essentiële cookies.
We gebruiken ook een set cookies van derden waarmee we een betere ervaring kunnen bieden.

Lees onze Privacy Policy pagina , klik op de onderstaande knop om akkoord te gaan en de site te openen.

Home Your Brand, Your Treasure

Your Brand, Your Treasure

door Agustín Medina Fernández
Beoordelingen:
( 0 )
Schrijf een beoordeling
67 pages
Taal:
 English
The book explains the complex world of brands, from the parameters of identity, notoriety and reputation, as essential elements for the development of sales and customer loyalty.
Dit is een Business eBook
Het zakelijk abonnement is gratis voor de eerste 30 dagen, daarna$3.99/maand
 
Lees dit boek via onze eReader, geen advertenties in het boek
Recente eBooks
Over de auteur

Ha trabajado siempre en el mundo de la comunicación y el marketing, destacando su labor como Creativo en agencias de publicidad como McCann-Erickson y Lintas, Director Creativo en Norman, Craig & Kummel, Vicepresidente Internacional en Foote, Cone & Belding y como Fundador y Presi...

Meer over Agustín Medina Fernández
Beschrijving
Inhoud

The book explains the complex world of brands, from the parameters of identity, notoriety and reputation, as essential elements for the development of sales and customer loyalty.

Facing from commercial or institutional brands to personal brands, including brands / city or brands / nation.

About the author

He works all his life in the world of the Advertising, as Copywriter in McCann-Erickson and Lintas, Creative Director in NCK, International Vice-president in Foote, Cone and Belding, and as Founder and President of La Banda de Agustín Medina.

He has written thirteen books on Marketing and Communication.
Also he has pronounced numerous conferences in the whole world.

  1. Identity, Visibility, Reputation
  2. The Image of the Thing Is More Important than the Thing Itself
  3. A Name Is Not a Brand
  4. How to Build a Brand
  5. Why Brands Are More Important than Products
  6. Marlboro Friday: The Day the Brands Were Born and Died
  7. Products Serve Us, Brands Make Us Fall in Love
  8. Brand Experience and Brand Theater
  9. Digital Media: A New Dimension of Brand Experience
  10. The Abercrombie Case
  11. Conventional Advertising and Branded Content
  12. The Phenomenon of the White Brands
  13. Social and Environmental Awareness of Brands
  14. The Nation Brand
  15. The City Brand
  16. The Personal Brand
  17. Brands in Politics
  18. Brand Value

Schrijf een beoordeling