Why do prospects buy? Why don't prospects buy? The answers to those questions are the key to success in sales. As part of our Business Learning Series, in this episode we discuss why people buy and how you can use this information to unlock this real key to success in sales. By the end of this episode, you will have learned why it’s so important in sales to know why people buy and how to figure out why YOUR prospect will buy. You will also learn why some prospects don’t buy. Lastly and most importantly, you will learn what turns yesterday’s “tire kicker” into today’s buyer.