What is the PESTLE Analysis?
Paul Newton has worked in IT and Project management for over 30 years and has also developed several internet based enterprises. He was a co-founder and director of ITT Ltd where he was responsible for the development and marketing of software-based management training tools. Clients included Microsof
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The PESTLE Analysis is a popular strategy tool used by management of both commercial and non-profit organizations. It can be used to identify the external factors that influence an organization.
This eBook explains how to carry out a PESTLE Analysis and use it in conjunction with other strategy tools. It describes the six factors – Political, Economic, Social, Technological, Legal and Environmental – and how to evaluate its findings.
The PESTLE Analysis is a useful method to use in order to identify the external factors that influence an organization.
You will learn:
- How the PESTLE Analysis can be used in conjunction with other strategy tools
- How the six factors of a PESTLE Analysis are classified
- How to carry out a PESTLE Analysis
- How to evaluate the relevance of a PESTLE Analysis
- How to avoid the pitfalls associated with using this strategy tool
- PESTLE Analysis
- PESTLE Factors
- Summary
- References