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Using PR Techniques in Employee Communications

An Abeceder Quotation Conversation

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23m 15s
Language:  English
Michael Millward and Janet Falk, an independent PR consultant in New York, discuss a quotation from baseball legend Babe Ruth about resilience and discover lessons for employee communications.
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Beschrijving

Janet Falk, a specialist public relations consultant in New York USA discusses with Michael Millward a Babe Ruth quotation that inspires her to never give up, never stop trying. Along the way Michael learns the techniques that PR consultants use to make a press release appeal to a journalist and discovers how these techniques can be used to improve management communications with their teams of employees.

About the Author
Michael

Michael Millward

Michael Millward is the creator and host of Abeceder Quotation Conversations.

During a human resources career which started in 1981 in the UK Michael has held leadership roles in, start-ups, small, medium sized businesses, and large blue chip multinationals organisations, in joint venture, e-commerce, government, hi-tech, manufacturing, mining, major construction projects retail distribution, travel, hospitality, financial and service sectors, across the world.

In 2004 Michael returned to the UK and established Abeceder a provider of employment related, information, products, services, and expertise.

The Abeceder family now includes:

• Abeceder H2R a comprehensive HR software and HR support service that covers every aspect of every stage of the employer, employee relationship from hiring to retiring.
• WorkPlaceLearningCentre.co.uk – an independent, multi brand, multi format learning resources and training courses web shop
• workworkwork.works – an employees’ guide to employment

Michael holds a MSc in Human Resource Management from the University of Wales and is a Chartered Fellow of the UK Chartered Institute of Personnel and Development (CIPD). For many years Michael was a volunteer branch chair and member of the Institutes National Council.