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The CARE Factor Fix™

How to Finally Get Results from Marketing

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Language:  English
The CARE Factor Fix™ is a framework for assessing and fixing the broken marketing function in your business, so that you can create the conditions that will bring consistent, measurable results.
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Lack of instant reward and the length of time needed to change buyer behaviour, competes against an expectation of immediate sales and a casual budget to propel businesses to give up on marketing. Only marketing when you want new customers creates random acts that deliver poor results. Instead, businesses need a consistent system and strategy, which is a method of assessing all open doors and deciding which ones to close, so that marketing is intentional and measured. The CARE Factor Fix™ is a framework for assessing and fixing your broken marketing function, so you can finally get results.

About the Author

Stevie V Brown is a Marketing Strategist, Systemiser and Coach with 20 years’ experience in marketing having begun her career at Saatchi & Saatchi London. She has worked with global brands including L’Oréal, Nestlé, Visa, and hundreds of small businesses. She is experienced in multiple disciplines from traditional and digital marketing to brand activation and shopper marketing. She holds a Master of Digital Marketing, BA Marketing, Cert IV Coaching and NLP Coach Practitioner. Stevie’s business The Change Starter® builds results-driven outsourced marketing teams for ready-to-grow™ businesses.

  • Author Biography
  • Introduction
  1. Marketing as a Business Strategy
    1. What is Marketing as a Business Strategy?
    2. Making the Mindset Shift
    3. In Brief
  2. The Importance of Mindset in Achieving Success with Marketing
    1. How to Define ‘Marketing Results’
    2. Correlation Between Mindset and Marketing Success
    3. In Brief
  3. The Role of Marketing as a Long-Term Strategy
    1. The Role and Priority Towards Strategic Marketing
    2. Setting Expectations and Results
    3. In Brief
  4. Marketing with CARE – The 4 Mindsets Shifts to Guarantee Results
    1. Introduction to The CARE Factor Fix™
    2. Assessing Your Current Situation
    3. In Brief
  5. Mindset Shift 1: COMMITMENT
    1. Defining Budget Aligned to Business Turnover
    2. Building a Long-Term Relationship with Marketing
    3. In Brief
  6. Mindset Shift 2: ACCOUNTABILITY
    1. Taking Charge of The Most Important Problem in Your Business
    2. Consistency and Frequency of Marketing Activity
    3. In Brief
  7. Mindset Shift 3: REALISM
    1. Realistic Timeframes in Anticipation of Marketing Results
    2. Expected Outcomes Relative to Available Budget
    3. In Brief
  8. Mindset Shift 4: ENGAGEMENT
    1. Building Trust
    2. Onboarding Marketing Providers
    3. In Brief
  9. Implementation Action Plan
    1. The Big Foundational Questions
    2. How to Apply The CARE Factor Fix™ to Your Business
    3. In Brief
  10. Conclusion
  • Bibliography
  • Endnotes

About the Author

Stevie V Brown MSc