The Business of Writing Blogs

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70 pages
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A strategic, creative and well crafted blog is a big and beautiful shop window for your business or organisation.
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Over de auteur

Simon Hall runs his own communications agency, Creative Warehouse, and is a journalist and business coach.
He teaches communications, media and business skills at the University of Cambridge and in UK government.
He was a broadcaster for 20 years, mostly as a BBC Television News Correspondent,

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A strategic, creative and well crafted blog is a big and beautiful shop window for your business or organisation.
It can draw attention to the great things you’re doing, generate trade, and establish you as a leader in your field, allowing you to charge premium prices.
Even better, done smartly and strategically, writing blogs and online articles needn’t take up much of your precious time.
The Business of Writing Blogs will guide you through everything you need to know to write an elegant, appealing and effective blog.

About the Author

Simon Hall runs his own business communications agency, Creative Warehouse, and is a journalist, author, business coach and university tutor.
He teaches communications, media and business skills at the University of Cambridge, for government departments and agencies, and private business.
Simon has eight novels published, all in the thriller genre, and non-fiction books on Accelerating Your Business Through Communication, and Perfect Public Speaking and Presentations. Further books on appearing in the media, business storytelling, and the secrets of success in life are due out later this year and in 2022.
Previously, Simon was a broadcaster for twenty years, mostly as a BBC Television, Radio and Online News Correspondent, specialising in business and economics, home affairs, and the environment.
He is also a columnist for Business Digest magazine, has contributed articles and short stories to a range of newspapers, written plays, screenplays, radio comedy, and even a pantomime.

  • Introduction
  1. Strategy
    1. Specialism and Story
    2. The Story
    3. How Often?
    4. How Long?
    5. Where to Post?
    6. Promise Me Please
  2. How to Get Noticed Online
    1. Titles
    2. Famous Headlines
    3. Famous Books
    4. The Three I’s
  3. Openings
    1. The Classics
    2. The Soundtrack
  4. Storytelling and Structure
    1. A Complete Story
    2. Editing
    3. Conflict and Change
  5. Endings
    1. Memorability
    2. Intrigue
    3. Action
  6. Writing Style
  7. The Character of Your Writing
    1. The Impact of Character
    2. The Competitive Edge of Character
    3. Take Care With Your Character
  8. Photos
    1. Visual Blogs
    2. Moments of History
    3. Smartphone Photography Made Simple
    4. Stock Shots
  9. Attracting Attention
    1. Content is King
    2. Keywords
    3. Keyword Research
    4. Keyword Stuffing
    5. Analytics and Tools
  10. Layout
    1. White Space
    2. Headings and Sections
    3. Pictures
    4. Indents, Italics and Bullets
    5. Fonts and Colours
  11. Building an Audience
  • Conclusion

Another fantastic entry by the excellent author Simon Hall. The book is informative and a joy to read.