You could take months giving talks and presentations, type away for weeks promoting your message online, spend thousands of pounds on advertising…
Or you could use strategic communications to achieve your aims with much less time, money, and effort.
Whether it’s attracting customers, raising money, or winning backing for your idea, this book will show you how a wide range of communications can support your efforts in both straightforward and subtle ways.
About the Author
Simon Hall is a Course Leader at the University of Cambridge, runs his own business communication agency, Creative Warehouse, and is a journalist, author, and business coach.
He teaches communication, media, business, writing, presentation, storytelling, and public relations skills at Cambridge, along with universities across England, for government departments, and companies.
Simon has a series of books on communication published, including - public speaking and presentations - writing blogs - how to secure media coverage - and leadership communication - along with eight thriller novels.
