The single skill that relates directly to how much impact and income you generate as a speaker is storytelling. The adage of “facts tell, stories sell” is a cliche for a reason.Sales is something that makes many people feel uncomfortable, “pushy” or even “sleazy” and this is usually because we’ve been on the receiving end of some manipulative tactics and we feel we’re doing the same to others.Selling is just service, we are giving the client or customer something that they actually want and will benefit from, and we just tell them a story about how our product or service will serve them.You can be an excellent storyteller with a simple three step formula that helps you entertain your audience, build trust, and relate to your audience so that they are inspired to act upon your message (and that can mean buy from you!).You will be able to use this formula when writing marketing copy to get your company message on point.This formula can give you the edge in high-stakes pitches. It can even work on sales calls!To learn how storytelling skills can skyrocket your sales, make sure you sign up to this class.
