Learn how to win internal promotions and secure more senior roles by becoming a subject-matter expert - someone who has deep knowledge and experience in a specialist business area.
Use your company’s interest in promoting its brand using digital marketing techniques to further your career, by becoming known as an expert in a business-critical skill, system or process.
This book shows you how to choose your specialist area, how to build your credibility as an expert and how to position yourself as a confident authority.
About the author
Anneve Hutchinson M IDM is a Marketing Consultant who helps professionals start and promote their own independent consultancy businesses.
She co-founded her marketing consultancy - The Marketing Matrix to provide B2B consultants with targeted marketing strategy, support and training from their offices in a beautiful Boathouse next to the River Thames in Surrey, UK.
She is best known as the author of the START Marketing Action Plan Manual for Consultancy Businesses, which helps consultants create and grow their businesses and win profitable, long-term contracts from ideal clients.