A media interview is a big and exciting opportunity. Depending on the nature of the story, hundreds of thousands, millions, or even hundreds of millions of people could be hanging on your every word.
But the news game is also one of the most dangerous of double edged swords. Get your appearance in the media spotlight right, and you can be a hero. But get it wrong, and the consequences can be disastrous.
This book will reveal how journalists work, help you to predict and prepare for the questions you’ll be asked, and show you everything you need to know to make a mark in the media for all the right reasons.
About the Author
Simon Hall is a Course Leader at the University of Cambridge, runs his own business communication agency, Creative Warehouse, and is a journalist, author, and business coach.
He teaches communication, media, business, writing, presentation, storytelling, and public relations skills at Cambridge, along with universities across England, for government departments, and companies.
Simon has a series of books on communication published, including - public speaking and presentations - writing blogs - how to secure media coverage - and leadership communication - along with eight thriller novels.